Customers at a furniture store are asked to give their postcodes at the checkout - HSC - SSCE Business Studies - Question 3 - 2015 - Paper 1
Question 3
Customers at a furniture store are asked to give their postcodes at the checkout.
What is this an example of?
(A) Primary research to determine target market
(B) Sec... show full transcript
Worked Solution & Example Answer:Customers at a furniture store are asked to give their postcodes at the checkout - HSC - SSCE Business Studies - Question 3 - 2015 - Paper 1
Step 1
Identify the research type
96%
114 rated
Only available for registered users.
Sign up now to view full answer, or log in if you already have an account!
Answer
In this scenario, customers are providing their postcodes directly at the checkout, which is a method of collecting data firsthand. This type of data collection is considered primary research, as the information is gathered directly from the source.
Step 2
Determine the purpose of the research
99%
104 rated
Only available for registered users.
Sign up now to view full answer, or log in if you already have an account!
Answer
The aim of collecting postcodes is often to identify the demographics of customers, which helps in targeting specific markets. This means the research is geared towards understanding the target market.
Step 3
Select the correct option
96%
101 rated
Only available for registered users.
Sign up now to view full answer, or log in if you already have an account!
Answer
Based on the identification of the research type and its purpose, the correct answer is (A) Primary research to determine target market.
