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Which of the following is an example of a marketing manager performing an informational role? (A) Approving a new advertising strategy (B) Negotiating a contract with distributors (C) Attending a conference to identify buyer trends (D) Allocating additional staff for a product launch - HSC - SSCE Business Studies - Question 5 - 2008 - Paper 1
Question 5
Which of the following is an example of a marketing manager performing an informational role? (A) Approving a new advertising strategy (B) Negotiating a contract wi... show full transcript
Worked Solution & Example Answer:Which of the following is an example of a marketing manager performing an informational role? (A) Approving a new advertising strategy (B) Negotiating a contract with distributors (C) Attending a conference to identify buyer trends (D) Allocating additional staff for a product launch - HSC - SSCE Business Studies - Question 5 - 2008 - Paper 1
Step 1
Attending a conference to identify buyer trends
Answer
A marketing manager performing an informational role primarily involves gathering and distributing information relevant to the marketing function. In this context, option (C) 'Attending a conference to identify buyer trends' exemplifies this role as it requires the manager to collect data and insights about buyer behavior, which can inform future marketing strategies.
In contrast, approving a new advertising strategy (A), negotiating contracts (B), and allocating staff (D) are more operational tasks, focusing on execution rather than information gathering.