Positioning is a part of which business function? (A) Accounting (B) Finance (C) Marketing (D) Operations - HSC - SSCE Business Studies - Question 2 - 2001 - Paper 1

Positioning refers to the process of establishing and maintaining a distinctive place in the market for an organization or its products. This concept is fundamentally tied to the Marketing function, which focuses on understanding customer needs, communicating product value, and differentiating from competitors. Therefore, positioning is a critical aspect of the Marketing business function.