A florist designs floral displays for weddings to suit the colour preferences of individual couples - HSC - SSCE Business Studies - Question 2 - 2023 - Paper 1

The main performance objective being targeted by the florist is Customisation.

In this context, customisation refers to the ability to tailor floral displays specifically to the individual preferences of couples, ensuring that each wedding display is unique and meets their specific colour requirements. This priority on meeting personal preferences over standardisation is indicative of a customized service approach. Other options such as Flexibility, Quality, and Speed, while important, do not capture the essence of fulfilling unique individual preferences as effectively as Customisation does.