A denim jeans clothing store is concerned about declining sales - HSC - SSCE Business Studies - Question 23 - 2020 - Paper 1

The strategic role of operations management can play a vital part in reversing the declining sales of the denim jeans clothing store by focusing on several key areas:

1. Improving Store Presentation: Operations management can implement strategies that enhance the visual merchandising of the store, creating an appealing shopping environment. This includes training staff in effective store layout designs and using eye-catching displays that attract customers and encourage purchases.

2. Adopting Modern Payment Methods: By modernizing in-store payment options, such as mobile payments and contactless transactions, the store can cater to the preferences of tech-savvy customers. This adaptation not only improves the shopping experience but also drives sales by reducing waiting times at checkout.

3. Market Analysis: Conducting a thorough analysis of foreign competition allows the store to identify unique selling propositions (USPs) and areas for service improvement. This could include enhancing customer service or offering exclusive denim products that differentiate the store from competitors.

4. Product Range Diversification: Operations management can assist in expanding the product range to include non-denim items or accessories that could appeal to a wider customer base. This strategy could attract new customers who may not be interested in denim but are looking for complementary products.