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Question 24 — Sport and Physical Activity in Australian Society (20 marks) (a) Describe the consequences for sporting organisations of having to attract sponsorship - HSC - SSCE Personal Development and Physical Education - Question 24 - 2002 - Paper 1
Question 24
Question 24 — Sport and Physical Activity in Australian Society (20 marks) (a) Describe the consequences for sporting organisations of having to attract sponsorship... show full transcript
Worked Solution & Example Answer:Question 24 — Sport and Physical Activity in Australian Society (20 marks) (a) Describe the consequences for sporting organisations of having to attract sponsorship - HSC - SSCE Personal Development and Physical Education - Question 24 - 2002 - Paper 1
Step 1
Describe the consequences for sporting organisations of having to attract sponsorship.
Answer
Attracting sponsorship can have several consequences for sporting organizations:
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Financial Dependency: Many sporting organizations may become financially dependent on sponsors, which can create pressure to align organizational goals with the interests of sponsors, potentially compromising their values and integrity.
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Branding and Image: The need for sponsorship often leads organizations to prioritize sponsorship deals with brands that enhance their image. This can shift the focus from the sport itself to commercial interests, impacting how the sport is perceived by the public.
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Expectations and Accountability: Corporations providing sponsorship typically have expectations regarding visibility and representation. This can lead to increased scrutiny over how organizations manage funds and resources, creating a need for accountability and transparency in their operations.
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Increased Competition: Organizations may face intense competition to secure sponsorship deals. This can lead to an unequal distribution of resources, where larger organizations dominate sponsorship opportunities, making it difficult for smaller clubs to thrive.
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Impact on Athlete Development: With a shift towards commercial success, there might be less emphasis on athlete development and community engagement, as organizations may prioritize events and initiatives that attract sponsors rather than those that promote grassroots participation.
Step 2
Assess the impact of the Olympic Games on the national identity AND sporting identity of Australia.
Answer
The Olympic Games have a profound impact on both the national identity and sporting identity of Australia:
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National Pride and Unity: The Olympics foster a sense of national pride, particularly when Australian athletes perform well on an international stage. Successful Olympic campaigns can promote unity among Australians, bringing diverse communities together under a shared national identity.
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Cultural Representation: The participation of Aboriginal and Torres Strait Islander athletes in the Olympics has provided a platform for representation and acknowledgment of Indigenous cultures, thereby contributing to a more inclusive national identity.
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Promotion of Sport: Hosting or participating in the Olympics boosts the popularity of various sports within Australia. It can lead to increased funding for sports programs and facilities, enhancing the sporting identity of the nation. This promotes a culture of active participation and sporting excellence.
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Global Recognition: Australian success at the Olympics enhances the country’s global reputation. It positions Australia as a nation capable of competing at high levels in sports, thereby enhancing its international standing and prestige.
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Legacy and Influence: The long-term impact of the Olympics can influence sporting policies, school sports programs, and local sports initiatives, leading to a shift in the sporting identity of Australia where participation, accessibility, and excellence are emphasized. This legacy shapes future generations' engagement with sports.