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Answer part (a) in a writing booklet - HSC - SSCE Personal Development and Physical Education - Question 28 - 2011 - Paper 1
Question 28
Answer part (a) in a writing booklet. (a) (i) Why does the media use metaphors in its coverage of sport? (ii) Explain the media’s role in the emergence of extreme ... show full transcript
Worked Solution & Example Answer:Answer part (a) in a writing booklet - HSC - SSCE Personal Development and Physical Education - Question 28 - 2011 - Paper 1
Step 1
Why does the media use metaphors in its coverage of sport?
Answer
The media uses metaphors in its coverage of sport to effectively communicate complex ideas and emotions in a relatable way. Metaphors help to create vivid imagery that enhances the audience's understanding and engagement with the sport. For instance, terms like 'climbing the ladder of success' provide a relatable context for athletic achievements, making the stories more impactful.
Furthermore, metaphors can simplify technical aspects of sports, allowing broader audiences to grasp the dynamics involved. The use of familiar language fosters a connection between the sport and the audience, making the reporting more appealing.
Step 2
Explain the media’s role in the emergence of extreme sports.
Answer
The media plays a crucial role in the emergence of extreme sports by providing visibility and legitimacy to these activities. Through coverage and promotion, the media helps to cultivate a culture and community surrounding extreme sports. This includes broadcasting competitions, profiling athletes, and sharing stories that resonate with young audiences.
Moreover, the media's portrayal of extreme sports as thrilling and adventurous attracts new participants, contributing to the growth of the sport. By highlighting the risks and rewards associated with extreme sports, the media also influences public perception, encouraging an embrace of new and unconventional athletic pursuits.
Step 3
Assess the various consequences of a sporting organisation running itself as a business, where sport is the commodity.
Answer
Running a sporting organization as a business, where sport is treated as a commodity, can lead to several consequences:
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Commercialization of Sport: Sports organizations may prioritize profit over athletic integrity, leading to decisions that favor financial gain rather than the welfare of the athletes.
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Increased Sponsorship and Investment: Businesses often inject financial resources into sports, improving facilities, attracting talent, and expanding reach, which can enhance the overall quality and popularity of the sport.
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Impact on Grassroots Participation: While commercialization can elevate professional standards, it may also divert attention and resources away from grassroots levels, affecting community engagement and access to sports.
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Ethical Implications: The drive for profit may lead to ethical dilemmas, including exploitation of athletes and prioritizing short-term gains over long-term sustainability within the sport.
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Changing Fan Engagement: The commercialization alters how fans interact with the sport, sometimes leading to a focus on entertainment rather than on the sporting events themselves. This can shift the culture of sports from a community experience to a consumer-based model.
In conclusion, treating sport as a commodity offers both opportunities for growth and significant risks that can reshape the identity and integrity of the sport.