From December 2012, the Australian Government required all tobacco products to be sold in plain packaging - HSC - SSCE Personal Development and Physical Education - Question 19 - 2016 - Paper 1

The Australian Government required all tobacco products to be sold in plain packaging primarily as a health promotion strategy aimed at changing consumer behaviour. Plain packaging helps reduce the appeal of tobacco products, making them less attractive to both new and existing smokers. The initiative is part of a broader approach to decrease smoking rates and improve public health by minimizing tobacco-related harm. By eliminating brand logos and using standardized packaging, the government aims to decrease brand recognition and consumption, ultimately leading to reduced smoking rates in the population.