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A writer for a business magazine recently stated ‘Change is a process that must be managed effectively to lead to success’ - VCE - SSCE Business Management - Question 4 - 2011 - Paper 1
Question 4
A writer for a business magazine recently stated ‘Change is a process that must be managed effectively to lead to success’. Management theorists have provided guidel... show full transcript
Worked Solution & Example Answer:A writer for a business magazine recently stated ‘Change is a process that must be managed effectively to lead to success’ - VCE - SSCE Business Management - Question 4 - 2011 - Paper 1
Step 1
Step 1: Create a sense of urgency for change
Answer
The first step is to create a sense of urgency, which highlights the threats or opportunities that necessitate change. This urgency motivates employees to engage with the change process. For example, if a company faces declining market shares or an urgent technological upgrade, emphasizing these factors can stimulate the workforce to act decisively.
Step 2
Step 2: Form a powerful guiding coalition
Answer
Building a powerful guiding coalition involves assembling a team of influential stakeholders who are committed to leading the change initiative. This team should possess a mix of skills and authority to overcome any resistance. For instance, a combination of top management, influential employees, and change champions can provide credibility and direction.
Step 3
Step 3: Create a vision for change
Answer
Developing a clear and compelling vision acts as a roadmap for the change process. This vision should articulate what the organisation aims to achieve and how it intends to accomplish those goals. A well-communicated vision fosters alignment among employees, enabling them to understand their roles in the change process.
Step 4
Step 4: Communicate the vision
Answer
Effective communication of the vision is essential in ensuring that all employees understand and buy into the change objectives. This can be achieved through various channels such as meetings, emails, and workshops. Regular updates and open forums for feedback can further solidify the commitment amongst the workforce.