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Leading is a key management role - VCE - SSCE Business Management - Question 6 - 2004 - Paper 1
Question 6
Leading is a key management role. Identify and explain two other key management roles that the marketing manager would need to demonstrate to be successful.
Worked Solution & Example Answer:Leading is a key management role - VCE - SSCE Business Management - Question 6 - 2004 - Paper 1
Step 1
Identify and explain planning as a key management role
Answer
Planning is the process of defining goals and establishing an overall strategy for achieving them. For a marketing manager, this involves:
- Setting objectives - Clearly defining the goals for marketing initiatives.
- Analyzing the situation - Conducting a SWOT analysis to understand strengths, weaknesses, opportunities, and threats in the marketplace.
- Developing and evaluating alternatives - Considering various strategies to reach the objectives effectively.
- Implementing the plan - Executing the chosen strategies and allocating resources accordingly.
- Monitoring and reviewing results - Continuously assessing the outcomes against the objectives to refine future plans.
Step 2
Identify and explain organizing as a key management role
Answer
Organizing is the process of defining the relationship between staff and tasks to ensure that all resources are working towards the objectives. For a marketing manager, this includes:
- Organizing the structure of the organization - Defining roles and responsibilities clearly within the marketing team.
- Determining what is needed - Assessing resource requirements, both human and material, for effective marketing functions.
- Establishing staff in productive working environments - Creating conditions that enable team members to perform to the best of their abilities.
- Assigning responsibilities to staff - Delegating tasks appropriately based on individual skills and expertise.
- Coordinating with other departments - Ensuring that marketing efforts are aligned with overall business strategy.