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Car Bright is a car cleaning and detailing service business owned by Aaron Bright - VCE - SSCE Business Management - Question 3 - 2017 - Paper 1
Question 3
Car Bright is a car cleaning and detailing service business owned by Aaron Bright. It charges higher prices than its competitors. Following a staff survey, it was fo... show full transcript
Worked Solution & Example Answer:Car Bright is a car cleaning and detailing service business owned by Aaron Bright - VCE - SSCE Business Management - Question 3 - 2017 - Paper 1
Step 1
a. Describe an appropriate motivation strategy that Aaron could use to improve the performance of his employees.
Answer
To enhance employee motivation at Car Bright, Aaron could implement a recognition and reward system. This strategy would involve acknowledging and rewarding employees for their hard work and accomplishments. For example, implementing an 'Employee of the Month' program could boost morale and encourage employees to excel in their roles. Positive reinforcement, such as bonuses or even simple verbal praise, can create a more motivated workforce. Additionally, involving employees in decision-making processes can foster a sense of ownership and commitment to the business.
Step 2
b. Discuss a suitable training option that could be used for Car Bright's employees.
Answer
A suitable training option for Car Bright's employees would be on-the-job training. This approach allows employees to learn directly in the work environment, enhancing their practical skills while performing their everyday tasks. Pairing less experienced employees with seasoned staff members can facilitate knowledge transfer and real-time feedback. Training could cover efficient cleaning techniques, customer service skills, and time management. This method not only boosts employee competence but also leads to immediate improvements in service quality.
Step 3
c. Examine whether this theory is appropriate for Car Bright.
Answer
Locke and Latham's Goal Setting Theory is quite suitable for Car Bright as it emphasizes the importance of setting specific, measurable, achievable, relevant, and time-bound (SMART) goals. By establishing clear performance targets for employees, such as reducing cleaning time per vehicle or increasing customer satisfaction scores, Aaron can enhance motivation and accountability. Furthermore, regular feedback on goal progress can help employees stay engaged and aligned with the company's objectives. However, it's essential that the goals are realistic and attainable to prevent frustration and demotivation.