Fierce competition in the mobile phone industry has forced Logical, a Melbourne-based mobile phone manufacturer, to examine its operational management system - VCE - SSCE Business Management - Question 3 - 2005 - Paper 1

Implement Total Quality Management (TQM): TQM focuses on enhancing customer satisfaction through continuous improvement of products and services. By adopting TQM, Logical can create a culture of excellence that encourages all employees to contribute to the quality of products, thereby making them more competitive in the marketplace.

Adopt Advanced Manufacturing Technologies: Utilizing technologies such as Computer-Aided Design (CAD) and Computer-Aided Manufacturing (CAM) can streamline production processes. These technologies enhance efficiency, reduce waste, and improve product customization, allowing Logical to respond quickly to market demands and consumer preferences.

Optimize Supply Chain Management: By improving their supply chain operations, Logical can reduce lead times and inventory costs. Through techniques such as Just In Time (JIT) inventory management, the company can ensure that they only produce goods based on current demand, minimizing excess inventory and lowering operational costs.