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A writer for a business magazine recently stated ‘Change is a process that must be managed effectively to lead to success’ - VCE - SSCE Business Management - Question 4 - 2011 - Paper 1
Question 4
A writer for a business magazine recently stated ‘Change is a process that must be managed effectively to lead to success’. Management theorists have provided guidel... show full transcript
Worked Solution & Example Answer:A writer for a business magazine recently stated ‘Change is a process that must be managed effectively to lead to success’ - VCE - SSCE Business Management - Question 4 - 2011 - Paper 1
Step 1
Step 1: Create a sense of urgency for change
Answer
This initial step emphasizes the necessity of creating awareness about the importance of the change. For an organization, this could involve identifying threats or opportunities that compel the need for transformation. For example, a company facing declining market shares might alert staff about the urgency to innovate to stay competitive.
Step 2
Step 2: Form a powerful guiding coalition
Answer
This step involves assembling a dedicated team consisting of influential stakeholders who can help drive the change. This coalition should include members with diverse skills and authority, ensuring a unified approach to managing the change process. The effectiveness of the coalition will help to foster trust and collaboration during the transformation.
Step 3
Step 3: Create a vision for change
Answer
Establishing a clear and compelling vision provides direction for the change initiative. This vision should articulate the desired future state of the organization, inspiring employees to engage with the change process. It serves as a guide in aligning strategies and actions toward achieving the change.
Step 4
Step 4: Communicate the vision
Answer
Effective communication is critical for ensuring that all employees understand and support the vision for change. It involves frequent updates and open channels of communication to address doubts and questions from staff. By promoting transparency, management can build a stronger commitment to the change initiative.