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Allen's Advertising Agency has recently employed six graduates - VCE - SSCE Business Management - Question 6 - 2010 - Paper 1

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Allen's Advertising Agency has recently employed six graduates. After six months, three of the graduates have resigned due to low job satisfaction. a. Explain Locke... show full transcript

Worked Solution & Example Answer:Allen's Advertising Agency has recently employed six graduates - VCE - SSCE Business Management - Question 6 - 2010 - Paper 1

Step 1

Explain Locke's theory of motivation.

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Answer

Locke's theory of motivation revolves around the idea that motivation is derived from setting clear, specific, challenging goals. By enabling individuals to participate in the goal-setting process, it enhances their commitment to achieving these goals. For the Human Resource Manager at Allen's Advertising Agency, utilizing Locke's motivational theory means actively involving the remaining graduates in setting their own objectives in the workplace. This collaboration can lead to higher motivation as employees directly engage with and feel a sense of ownership over their targets. Furthermore, by providing ongoing feedback, the manager can ensure that employees remain motivated and address any obstacles they face.

Step 2

Discuss two other benefits to Allen's Advertising Agency.

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Answer

Two additional benefits that could arise from using Locke's motivational theory include increased productivity and enhanced employee retention. As Locke's theory suggests that involved employees are more likely to strive for higher performance, this can translate into better outcomes for Allen's Advertising Agency. Additionally, when employees are satisfied with their roles and see their contributions valued, it is likely to reduce turnover, fostering a more stable workforce and ultimately benefiting the company's culture and operational success.

Step 3

Discuss how reward management is linked to motivation.

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Answer

Reward management is intrinsically linked to motivation as it directly influences employee behavior and performance. Recognition and rewards acknowledge efforts and results, thus reinforcing desired behaviors. For instance, performance-related pay serves as a financial reward that can motivate employees to exceed their targets. In addition, non-financial rewards such as public recognition or professional development opportunities can enhance employees’ commitment by fostering a sense of belonging and personal growth within the organisation.

Step 4

Discuss the selection processes that could be used.

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Answer

The selection process for new graduates at Allen's Advertising Agency involves several crucial steps to ensure that candidates meet the organization's needs. These steps may include reviewing applications, conducting initial screenings, performing job analysis to understand role requirements, and implementing structured interview processes. Furthermore, utilizing assessments such as psychological tests and skills evaluations can help the HR manager identify candidates who possess both the necessary qualifications and the right cultural fit for the organization.

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