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Rose is a health psychologist - AQA - A-Level Psychology - Question 15 - 2019 - Paper 2
Question 15
Rose is a health psychologist. She has been asked to create an anti-drugs campaign targeted at young adults. The anti-drugs campaign aims to prevent young adults mis... show full transcript
Worked Solution & Example Answer:Rose is a health psychologist - AQA - A-Level Psychology - Question 15 - 2019 - Paper 2
Step 1
Describe how Rose could carry out her anti-drugs campaign.
Answer
To effectively carry out her anti-drugs campaign, Rose should utilize a variety of media platforms to maximize outreach. This includes leveraging social media channels, television advertisements, and other forms of digital communication that resonate with young adults.
First, she could create engaging and relatable content that speaks directly to the target audience, ensuring that the messages regarding drug misuse are both clear and compelling. For instance, the use of real stories or testimonials from individuals who have faced issues with drugs could add a personal touch.
Additionally, it would be beneficial for Rose to include contact details for support services, such as helplines or websites, so that individuals looking for help can easily find resources. Finally, engaging a celebrity known for advocating against drug misuse can enhance the campaign's credibility, helping to attract attention and foster trust among the target audience.
Step 2
Describe how Rose could analyse her data to see if her anti-drugs campaign was effective.
Answer
To analyse the effectiveness of her anti-drugs campaign, Rose can adopt a two-fold analysis approach.
Firstly, qualitative data can be examined through thematic analysis, where Rose can look for common themes in the feedback about young adults' perceptions of the campaign. For instance, she can analyse comments and sentiments regarding the campaign's messages and overall impact on attitudes towards drug use.
Secondly, the quantitative data collected could involve statistical analysis, such as using Wilcoxon tests to assess any significant changes in drug use behavior among young adults before and after the campaign. This method allows Rose to determine whether the campaign has had a measurable effect on reducing drug misuse in the population, thus providing concrete evidence of its effectiveness.