Applying material from Item C and your knowledge of research methods, evaluate the strengths and limitations of using group interviews to investigate the reasons for subject choices made by pupils - AQA - A-Level Sociology - Question 5 - 2022 - Paper 1

Group interviews offer several strengths when investigating the reasons for subject choices made by pupils. One of the primary advantages is that these interviews can foster a collaborative environment, allowing pupils to express their thoughts and ideas freely. This interaction can lead to richer data, as participants might build on each other's responses, revealing insights that may not occur in individual interviews.

Additionally, group interviews can save time and resources. Instead of conducting multiple individual interviews, researchers can gather information from several participants simultaneously, making the process more efficient.

However, there are also significant limitations to consider. One notable limitation is the potential for peer pressure, where dominating personalities might suppress the voices of quieter participants. This dynamic can limit the depth and diversity of responses, resulting in a skewed understanding of subject choice motivations.

Another limitation is the logistical challenges in organizing group interviews. Finding a suitable time when all participants can meet, and ensuring a conducive environment for discussion can be cumbersome. Lastly, the data collected may be influenced by group dynamics, which can lead to groupthink, where participants may hold back their genuine opinions to align with the group.