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Read Item A below and answer the question that follows - AQA - A-Level Sociology - Question 3 - 2020 - Paper 1
Question 3
Read Item A below and answer the question that follows. Item A Businesses compete with each other to attract customers. Another route to success for businesses is ... show full transcript
Worked Solution & Example Answer:Read Item A below and answer the question that follows - AQA - A-Level Sociology - Question 3 - 2020 - Paper 1
Step 1
Analyse two ways in which marketisation policies have led to schools being run like businesses.
Answer
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Increased Competition Among Schools: Marketisation policies have introduced a competitive environment among schools similar to businesses in the marketplace. Schools must compete for students, akin to how businesses compete for customers. This results in schools striving to improve their quality of education, facilities, and extracurricular offerings in hopes of attracting more students. For example, as parents have the power to choose schools, institutions are incentivized to promote their unique features and achievements to stand out.
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Consumer Choice and Parental Preference: Marketisation has empowered parents with the autonomy to choose schools based on their preferences, which is a hallmark of the business model. Schools often tailor their curricula and marketing strategies to attract specific demographics, ensuring that they can meet the demands of parents. This dynamic mirrors commercial practices, where businesses must identify and cater to the needs of their target audience, ultimately treating education as a product offered to consumers.