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Outline and explain two ways in which the new media enable people to challenge stereotypical media portrayals of women. - AQA - A-Level Sociology - Question 19 - 2019 - Paper 2
Question 19
Outline and explain two ways in which the new media enable people to challenge stereotypical media portrayals of women.
Worked Solution & Example Answer:Outline and explain two ways in which the new media enable people to challenge stereotypical media portrayals of women. - AQA - A-Level Sociology - Question 19 - 2019 - Paper 2
Step 1
New Media as Producers of Content
Answer
One significant way new media allows people to challenge stereotypical portrayals of women is by enabling them to become content producers themselves. Platforms such as social media enable women to share their own stories, represent themselves authentically, and question the narrow portrayals usually seen in traditional media. This democratization of media means that depth and breadth of women's experiences can be showcased, thus countering the often limited and stereotypical images presented by mainstream outlets.
Step 2
Collective Action and Awareness
Answer
Another way new media facilitates the challenge to stereotypes is through collective action. Online movements, such as #MeToo and #TimesUp, harness the power of social media to unite voices and raise awareness about gender-based issues. This collective effort not only amplifies the message regarding the objectification and misrepresentation of women but also promotes a more diversified view of women's roles in society. By rallying support and engaging in conversation, new media ultimately contributes to altering public perceptions and challenging ingrained stereotypes.