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Read Item M below and answer the question that follows - AQA - A-Level Sociology - Question 20 - 2021 - Paper 2
Question 20
Read Item M below and answer the question that follows. Item M Globalisation has led large corporations to operate on a global scale and have consumers around the ... show full transcript
Worked Solution & Example Answer:Read Item M below and answer the question that follows - AQA - A-Level Sociology - Question 20 - 2021 - Paper 2
Step 1
Analyse how globalisation has led to increased media choices for audiences
Answer
Globalisation has resulted in the emergence of numerous media platforms that extend beyond local boundaries. This increased access allows audiences to choose from a wide array of content that reflects diverse cultures, perspectives, and interests. For example, global streaming services such as Netflix provide consumers with choices that were previously unavailable, enabling them to explore international films and series. Consequently, this shift has transformed the way audiences engage with media, as they can now curate their viewing experiences based on global trends rather than local offerings.
Step 2
Analyse how globalisation has impacted the influence of media corporations over audiences
Answer
With globalisation, media corporations have gained enhanced power to shape public opinion on a worldwide scale. This influence is evident in how content production and distribution are often guided by the interests of large multinational companies. For instance, global news networks can frame stories in ways that appeal to large demographics, thus affecting audience perceptions and beliefs. Furthermore, the reliance on advertising revenue from major corporations can lead to the prioritization of certain narratives, thereby limiting the spectrum of viewpoints available to audiences.