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Read Item M below and answer the question that follows - AQA - A-Level Sociology - Question 20 - 2020 - Paper 2
Question 20
Read Item M below and answer the question that follows. Item M Media corporations have the power to produce images of lifestyles through which people form their id... show full transcript
Worked Solution & Example Answer:Read Item M below and answer the question that follows - AQA - A-Level Sociology - Question 20 - 2020 - Paper 2
Step 1
Two ways in which media corporations may contribute to a growth in global culture
Answer
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Spread of Western Ideals: Media corporations often promote Western lifestyles and values through films, television shows, and advertising. This exposure leads to a homogenization of cultures, where local traditions may adopt or adapt Western ideas. For instance, American movies often portray a lifestyle that emphasizes consumerism and individualism, which can influence viewers in other countries to aspire to similar lifestyles, diminishing the prominence of local cultures.
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Global Branding: The global reach of media corporations facilitates the recognition and adoption of international brands. As brands like Coca-Cola or McDonald's become ubiquitous, local businesses may struggle to compete, leading to a dominance of global culture. Consumers in various regions may begin to associate their identities with these global brands, fostering a culture that prioritizes global consumer goods over local alternatives.