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Read Item N below and answer the question that follows - AQA - A-Level Sociology - Question 21 - 2020 - Paper 2
Question 21
Read Item N below and answer the question that follows. Item N Some sociologists argue that audiences control media content through their choices as consumers. They... show full transcript
Worked Solution & Example Answer:Read Item N below and answer the question that follows - AQA - A-Level Sociology - Question 21 - 2020 - Paper 2
Step 1
Apply material from Item N
Answer
The question presents two contrasting viewpoints on media control: one posits that audiences dictate content through choice, while the other suggests that media ownership influences content bias. To evaluate these perspectives, it's essential to discuss how audience choice can impact programming and journalistic integrity. The competition among media outlets can lead to a diverse array of options for consumers, suggesting a level of control. For example, ratings and viewership numbers can drive content creation tailored to audience preferences.
Step 2
Evaluate the view that the media reflect the views of their audiences
Answer
However, it's imperative to consider the second viewpoint, which underscores the control exercised by media owners and producers. This argument highlights the fact that even if audiences have preferences, those in positions of authority may cater to dominant ideologies rather than reflecting genuine public sentiment. For instance, media conglomerates often prioritize profitability over content diversity, potentially leading to a homogenization of viewpoints that neglects minority perspectives.
In evaluating these views, it becomes clear that while audience feedback is significant, the overarching influence of ownership and corporate interests can skew the representation of public opinions in media. Therefore, a more nuanced understanding of the relationship between media content and audience views suggests that both factors are interlinked, but powerful entities will often shape the media landscape to serve specific interests.