Using Extracts B and C, explain one way in which Hot Chip could change elements of its design mix to reflect eating behaviours at fast food restaurants.
- Edexcel - A-Level Business - Question 1 - 2018 - Paper 1
Question 1
Using Extracts B and C, explain one way in which Hot Chip could change elements of its design mix to reflect eating behaviours at fast food restaurants.
Worked Solution & Example Answer:Using Extracts B and C, explain one way in which Hot Chip could change elements of its design mix to reflect eating behaviours at fast food restaurants.
- Edexcel - A-Level Business - Question 1 - 2018 - Paper 1
Step 1
Knowledge of design mix
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Answer
The design mix includes aesthetics, function, and economic manufacture. Understanding these components is essential for improving a product's appeal and operation.
Step 2
Application of customer concerns
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Answer
According to Extract B, 31% of customers express concerns regarding the healthiness of fast food. This indicates a significant market demand for healthier options.
Step 3
Possible aesthetic changes
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Answer
Hot Chip could develop alternative toppings that are perceived as healthier, such as Swiss cheese or gherkin relish, to align with consumer preferences.
Step 4
Economic manufacture considerations
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Answer
By using cheaper methods to produce chips, Hot Chip can lower costs while also possibly investing in healthier ingredients, thus appealing to health-conscious customers.
