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Explain one way in which a business such as Bon Bon’s adds value to the products it sells. - Edexcel - A-Level Business - Question 1 - 2022 - Paper 1

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Question 1

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Explain one way in which a business such as Bon Bon’s adds value to the products it sells.

Worked Solution & Example Answer:Explain one way in which a business such as Bon Bon’s adds value to the products it sells. - Edexcel - A-Level Business - Question 1 - 2022 - Paper 1

Step 1

Understanding Adding Value

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Answer

Adding value refers to the process of transforming inputs into products that can be sold for more than their cost. For Bon Bon’s, this involves developing a unique selling proposition (USP) that differentiates their products in the market.

Step 2

Application Example 1

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Answer

An example of how Bon Bon’s adds value is through their hand-packed confectionery. This not only provides a personal touch but also enhances the perceived quality of the product.

Step 3

Application Example 2

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Answer

Another way is by offering traditional flavours, which cater to customer nostalgia and preferences, making the products more appealing.

Step 4

Analysis

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Answer

By adding value in these ways, Bon Bon’s provides greater convenience and enhanced appeal for retailers and customers, which may lead to a willingness to pay a higher price for their products.

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