Using Extracts B and C, explain one way in which Hot Chip could change elements of its design mix to reflect eating behaviours at fast food restaurants - Edexcel - A-Level Business - Question 1 - 2018 - Paper 1

Given that 31% of customers are concerned about the healthiness of fast food, Hot Chip could focus on introducing healthier options. For example, they could develop alternative toppings, such as Swiss cheese or gherkin relish, that provide both flavor and health benefits.

So Hot Chip could change the ingredients to make the chips healthier. Additionally, by improving the visual appeal of the chips with new toppings, they could cater to customer desires for both taste and health. This would enable Hot Chip to balance between maintaining quality while appealing to health-conscious customers.