Using a supply and demand diagram, assess two reasons why live entertainment business revenues in the UK might have increased in 2017 - Edexcel - A-Level Business - Question 1 - 2022 - Paper 3
Question 1
Using a supply and demand diagram, assess two reasons why live entertainment business revenues in the UK might have increased in 2017.
**Supply and Demand Diagram**... show full transcript
Worked Solution & Example Answer:Using a supply and demand diagram, assess two reasons why live entertainment business revenues in the UK might have increased in 2017 - Edexcel - A-Level Business - Question 1 - 2022 - Paper 3
Step 1
Increase in Festivals and Live Events
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Answer
The increase in the number of festivals and live events in 2017, likely due to favorable weather conditions, led to a heightened demand for tickets. As attendees sought to enjoy these experiences, the demand curve shifted rightward, resulting in a higher equilibrium price and quantity sold, thereby increasing revenue.
Step 2
Popularity of New Shows
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Answer
The debut of popular performances like Hamilton drew significant public attention, allowing producers to charge premium prices. Given the inelastic nature of demand for such events, even modest price increases could substantially boost revenue, even if attendance numbers varied.