Assess the usefulness of SWOT analysis for Bluebells’ continued success. SWOT analysis is a strategic planning technique used to help a business identify its strengths, weaknesses, opportunities, and threats. Bluebells’ strengths include its excellent reputation and 5* reviews, which can be used to counter threats and exploit opportunities. Additionally, Bluebells’ potential weakness is that it is relatively small, which may leave it more vulnerable to external pressures. Potential opportunities for Bluebells involve technological advancements, such as utilizing online travel agents like 'Booking.com' or customer review websites like 'TripAdvisor.' Conversely, threats from competitors in the area must also be accounted for, as they can impact Bluebells’ booking rates.

A-Level Edexcel Business Decision Making Techniques: Assess the usefulness of SWOT an

Assess the usefulness of SWOT analysis for Bluebells’ continued success - Edexcel - A-Level Business - Question 2 - 2022 - Paper 2

Question 2

Assess the usefulness of SWOT analysis for Bluebells’ continued success. SWOT analysis is a strategic planning technique used to help a business identify its streng... show full transcript

Worked Solution & Example Answer:Assess the usefulness of SWOT analysis for Bluebells’ continued success - Edexcel - A-Level Business - Question 2 - 2022 - Paper 2

Step 1

Identify Bluebells’ strengths

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Answer

Bluebells has developed a strong reputation over the years, as evidenced by its consistent 5* reviews on websites such as TripAdvisor. This can be a significant asset in attracting new customers and maintaining a loyal client base.

Step 2

Assess potential weaknesses

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Answer

One potential weakness is that Bluebells is a small business run by a limited number of individuals. This may present challenges in terms of scalability and marketing compared to larger competitors.

Step 3

Explore opportunities available

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Technological advancements and online platforms like 'Booking.com' can provide Bluebells with increased visibility and direct booking opportunities. Additionally, leveraging customer reviews from platforms like 'TripAdvisor' can help enhance its online presence.

Step 4

Consider the threats it faces

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Answer

The competitive landscape of the holiday accommodation market in Keswick, where numerous guesthouses and self-catering options are available, poses a threat to Bluebells. Competitors may offer lower prices or more facilities, which could lure potential customers away.

Step 5

Evaluate the usefulness of SWOT analysis

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Answer

Overall, conducting a SWOT analysis could be useful for Bluebells as it would help the owners, Les and Liz, to understand their position better and make informed decisions. However, they must also recognize the dynamic nature of the tourism market, which can render strategic decisions quickly outdated.

Assess the usefulness of SWOT analysis for Bluebells’ continued success - Edexcel - A-Level Business - Question 2 - 2022 - Paper 2

Worked Solution & Example Answer:Assess the usefulness of SWOT analysis for Bluebells’ continued success - Edexcel - A-Level Business - Question 2 - 2022 - Paper 2

Identify Bluebells’ strengths

Assess potential weaknesses

Explore opportunities available

Consider the threats it faces

Evaluate the usefulness of SWOT analysis

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