Explain how one of Ansoff's generic strategies might be applied to Taco Bell's decision to enter the Brazilian market. - Edexcel - A-Level Business - Question 2 - 2022 - Paper 1

Taco Bell is specifically entering the Brazilian market where it aims to capitalize on its existing menu while adapting to local preferences. As part of its market development strategy, Taco Bell is selling Tex-Mex dishes that are already popular in the USA, potentially appealing to customers in Brazil who seek new dining experiences.

While market development can offer growth opportunities, it is considered more risky than market penetration. This is because Taco Bell is entering an unfamiliar market, which raises challenges such as understanding local tastes, preferences, and regulatory environments. These factors can affect the overall success of its expansion efforts.