Using the data from Extract A and your knowledge of the product life cycle, explain one way in which the marketing of music streaming might be different in 2019 compared to 2010 - Edexcel - A-Level Business - Question 1 - 2019 - Paper 1
Question 1
Using the data from Extract A and your knowledge of the product life cycle, explain one way in which the marketing of music streaming might be different in 2019 comp... show full transcript
Worked Solution & Example Answer:Using the data from Extract A and your knowledge of the product life cycle, explain one way in which the marketing of music streaming might be different in 2019 compared to 2010 - Edexcel - A-Level Business - Question 1 - 2019 - Paper 1
Step 1
Knowledge of the Product Life Cycle
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Answer
In 2010, music streaming was at the development/growth stage of the product life cycle. During these phases, marketing typically focuses on creating awareness and driving initial subscriptions.
Step 2
Application to 2019
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Answer
By 2019, the product had reached the growth/maturity stage. Marketing efforts would shift towards reinforcing brand loyalty and expanding the subscriber base rather than just raising awareness.
Step 3
Analysis of Marketing Strategies
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Answer
In 2019, marketing might focus on highlighting differences between music streaming services and their competitors, leveraging customer feedback and usage data since the product might be more established compared to 2010.
