A-Level Edexcel Business Global Markets & Business Expansion: Evaluate the ideas in Extracts A

Question

Evaluate the ideas in Extracts A to D, and discuss which is more appropriate for the 2022 Commonwealth Games' Directors.

Extract A
Commonwealth Games, Birmingham, 2022

Durban, South Africa, was due to stage the Commonwealth Games 2022 but withdrew due to financial and practical concerns. Bids were also submitted by Edmonton, Canada and Liverpool, but the Commonwealth Games Foundation (CGF), chose Birmingham, the UK's second biggest city.

Over 1,000 people will be recruited to deliver Birmingham 2022. Job vacancies will include roles related to administration, planning, marketing and security. Recruitment and training of staff will be led by Gi Group, a world leader in human resource management.

Gi Group will deliver comprehensive recruitment services and fill over 1,000 roles across multiple specialties, including selection, training and on-the-job support. Gi Group will aim to fill all Birmingham 2022 staff with developing their careers from August 2022, once the Games are over.

(Source: adapted from https://birmingham2022.gigroup.com/about/)

Extract B
Huge progress at the Birmingham 2022 Alexander Athletics Stadium

The stadium scheme was granted in January 2020, the demolition of three existing stands at the Perry Park site has been completed and work has started on rebuilding the training and skill development facilities for the Games.

The £184M scheme was approved in 2019 and will be completed in time for the Commonwealth Games, ahead of its initial use as the venue for the Commonwealth Games athletics competition.

After the Games, the stadium is set to become a focal point of health, wellbeing, sport, academic and community activity as part of a £500M City of Birmingham Regeneration Scheme.

The stadium, which will hold around 30,000 spectators at each session during the Games, will switch to a permanent capacity of around 18,000 post-Games – the largest permanent facility capable of hosting international athletics in the UK. Furthermore, it will continue to be the home of the world-famous Birchfield Harriers Athletics Club.

(Source: adapted from https://www.birmingham2022.com/news/blog/hugely-encouraging-progress-at-birmingham-2022-alexander-stadium/)

Extract C
Capital funding and business partnerships for 2022 Commonwealth Games

Project                      Cost (£m)   Main source(s)
Alexander Athletics Stadium      184       Central Government and Sport England (£112m), Birmingham City Council (£27m), Local Enterprise Partnership (£20m), West Midlands Authority
Sandwell Aquatics Centre         73       Central Government, Sandwell Council, Local Enterprise Partnership, and Sandwell Leisure Trust
Smithfield Arena (New build)    82       Central Government, Coventry City Council, West Midlands Authority
2022 Commonwealth Games        71       Central Government, Birmingham City Council, and Sponsorships
Total                            778
(Source: adapted from https://www.birmingham2022.com/business/partnerships/www.sandwell.gov.uk and https://www.birmingham2022.com/news/blog/hugely-encouraging-progress-at-birmingham-2022-alexander-stadium/)

Extract D
Commonwealth Games vision and mission (Extracts from)

Ian Reid, Birmingham 2022 Chief Executive Officer stated: “In order to deliver this iconic celebration of sport we need to forge dynamic, new business partnerships. The Games will boost jobs and investment and promote Birmingham’s national and international reputation.”

The Birmingham 2022 Commonwealth Games will

- Embrace and drive the youth, diversity, humanity and pride of the region and the 76 countries of the Commonwealth.

- Inspire, engage and connect communities and athletes to realise their full potential and live happier, healthier lives.

- Drive sustainable economic growth and aspiration; creating opportunities through training, investment, jobs and skills.

- Transform and strengthen the local economy and provide better homes, facilities and transport links.

Ian Reid believes that the Commonwealth Games Directors’ objectives should be to strengthen the city and take advantage of new business partnerships.

(Source: adapted from https://www.birmingham2022.com/about/us/our-purpose/)

Evaluate the ideas in Extracts A to D, and discuss which is more appropriate for the 2022 Commonwealth Games' Directors - Edexcel - A-Level Business - Question 1 - 2022 - Paper 3

Worked Solution & Example Answer:Evaluate the ideas in Extracts A to D, and discuss which is more appropriate for the 2022 Commonwealth Games' Directors - Edexcel - A-Level Business - Question 1 - 2022 - Paper 3

Evaluate the ideas in Extracts A to D

Discuss which is more appropriate for the 2022 Commonwealth Games' Directors

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