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Explain one reason why businesses that sell VisionSpring's glasses may prefer to stay small - Edexcel - A-Level Business - Question 1 - 2019 - Paper 2
Question 1
Explain one reason why businesses that sell VisionSpring's glasses may prefer to stay small. VisionSpring is a social enterprise founded to provide glasses that are... show full transcript
Worked Solution & Example Answer:Explain one reason why businesses that sell VisionSpring's glasses may prefer to stay small - Edexcel - A-Level Business - Question 1 - 2019 - Paper 2
Step 1
Knowledge: Explain one reason why businesses that sell VisionSpring's glasses may prefer to stay small.
Answer
One reason these businesses may prefer to stay small is the increased flexibility in responding to customer needs. This flexibility allows businesses to adapt quickly to local market demands.
Step 2
Application: Give two uses of context.
Answer
- Shops selling glasses are located in rural areas, which allows them to cater to the specific needs of local customers.
- Small business owners conduct eye tests in villages, fostering a deeper connection and understanding of customer requirements.
Step 3
Analysis: Explain why staying small can benefit the business.
Answer
Local businesses may have greater knowledge of their customers’ needs, leading to better customer satisfaction. Therefore, the small business owners can respond quickly to their customer needs by supplying glasses immediately if needed.