Assess the likely benefits to Jack's if it advertises locally using leaflets. - Edexcel - A-Level Business - Question 1 - 2022 - Paper 1

Using leaflets as a form of local advertising can save Jack's money, as the costs associated with producing and distributing leaflets are generally lower compared to national advertising through other media, such as TV or newspapers.

Local advertising via leaflets allows Jack's to customize offers that cater specifically to the preferences of local customers. By considering local tastes and trends in food and drinks, Jack's can better meet the needs of its target audience.

However, it is important to consider that advertising through leaflets may not be as effective as anticipated. There is a chance that leaflets could be ignored by recipients, which means the intended message may not be remembered or acted upon by potential customers.

Moreover, leaflets could promote products that the customers may not be interested in. This could lead to a mismatch between what is being advertised and the preferences of the shoppers, making the advertisements less effective overall.

In addition to leaflets, Jack's could consider other advertising channels, such as social media or community event sponsorships. These alternative methods might engage a broader audience and create more memorable interactions with potential customers.

Ultimately, while local advertising through leaflets can have benefits for Jack's, including cost savings and tailored offers, there are also drawbacks to consider regarding effectiveness and targeting. A balanced approach incorporating various advertising methods may yield better results.