Using the data in Extract D, calculate Nike's market share of worldwide sports footwear in 2018 - Edexcel - A-Level Business - Question 2 - 2022 - Paper 1

The total worldwide sports footwear sales can be calculated by adding up the sales values for all brands including those not present in the chart:

$ext{Total Sales} = 22.3 + 14.9 + 10.7 + 3.0 + 2.8 + 2.9 + 2.4 + 2.5 + 1.0 + 1.1 + 16.7 = 60.1bn$

Market share is calculated by using the formula:

$ext{Market Share} = \left( \frac{\text{Value of Sales (Nike)}}{\text{Total Sales}} \right) \times 100$

Substituting in the values:

$\text{Market Share} = \left( \frac{22.3}{60.1} \right) \times 100 = 37.06\%$

Nike's market share of worldwide sports footwear in 2018 is 37.06%, rounded to 2 decimal places.