Explain one limitation of secondary market research data, such as that presented in Extract D. The US coffee market 2016 63.2% Consumers aged 40-59 12.3% Consumers aged 25 to 39 13.0% Consumers aged 60 and older 6.7% Exports 4.8% Consumers aged 24 and younger (Source adapted from: Industry Insider Copyright © 2018)

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Explain one limitation of secondary market research data, such as that presented in Extract D - Edexcel - A-Level Business - Question 2 - 2019 - Paper 1

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Explain one limitation of secondary market research data, such as that presented in Extract D. The US coffee market 2016 63.2% Consumers aged 40-59 12.3% Consumers... show full transcript

Worked Solution & Example Answer:Explain one limitation of secondary market research data, such as that presented in Extract D - Edexcel - A-Level Business - Question 2 - 2019 - Paper 1

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Explain one limitation of secondary market research data

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One significant limitation of secondary market research data is that it may become outdated. For instance, the data presented in Extract D is from the year 2016. Since consumer behaviors and market conditions can change over time, the statistics might not accurately reflect the current coffee consumption trends. A demographic shift, such as an increase in coffee consumption among younger consumers or changes in preferences, could make this data less relevant for current market analysis.

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