Explain one way in which product orientation is important to Rolex.
- Edexcel - A-Level Business - Question 1 - 2022 - Paper 1
Question 1
Explain one way in which product orientation is important to Rolex.
Worked Solution & Example Answer:Explain one way in which product orientation is important to Rolex.
- Edexcel - A-Level Business - Question 1 - 2022 - Paper 1
Step 1
Understanding Product Orientation
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Answer
Product orientation involves focusing on the production process and the design of the product rather than marketing it directly to customers. It allows a business to create products based on its own strengths and expertise.
Step 2
Importance to Rolex
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Answer
One way product orientation is important to Rolex is that the company emphasizes quality in its marketing. Rolex watches are known for their meticulous craftsmanship, which contributes to a reputation for luxury. This focus on product quality helps Rolex maintain its premium brand image.
Step 3
Customer Perception
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Answer
This approach is significant because customers are likely to purchase Rolex watches based on their perceptions of quality and brand prestige, rather than the company adapting to consumer demands. Therefore, the strong focus on product features and heritage enhances customer trust and loyalty.
