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Emily owns and operates a nail ink salon - Edexcel - A-Level Economics A - Question 4 - 2018 - Paper 1

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Emily owns and operates a nail ink salon. The diagram shows the cost and revenue curves for treatments at her nail ink salon. Initially, Emily sets her price to maxi... show full transcript

Worked Solution & Example Answer:Emily owns and operates a nail ink salon - Edexcel - A-Level Economics A - Question 4 - 2018 - Paper 1

Step 1

Calculate the change in total supernormal profit

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Answer

To determine the change in total supernormal profit, we first find the total profit at profit maximisation and revenue maximisation positions.

  1. Profit Maximisation Position:

    • From the graph, the quantity at profit maximisation is 25 treatments per day.

    • Total Revenue (TR) at this output level:

      TR=Price×Quantity=17×25=425 poundsTR = Price \times Quantity = 17 \times 25 = 425 \text{ pounds}

    • Total Cost (TC):

      TC=8×25=200 poundsTC = 8 \times 25 = 200 \text{ pounds}

    • Total Profit (TP):

      TP=TRTC=425200=225 poundsTP = TR - TC = 425 - 200 = 225 \text{ pounds}

  2. Revenue Maximisation Position:

    • The quantity at revenue maximisation is 36 treatments per day. Price at this output level: £12.

    • Total Revenue (TR) at this output level:

      TR=12×36=432 poundsTR = 12 \times 36 = 432 \text{ pounds}

    • Total Cost (TC):

      TC=9×36=324 poundsTC = 9 \times 36 = 324 \text{ pounds}

    • Total Profit (TP):

      TP=TRTC=432324=108 poundsTP = TR - TC = 432 - 324 = 108 \text{ pounds}

  3. Change in Total Supernormal Profit:

    • The change in total supernormal profit is:

      Change=TP (revenues)TP (profits)=108225=117 poundsChange = TP \text{ (revenues)} - TP \text{ (profits)} = 108 - 225 = -117 \text{ pounds}

Thus, the change in total supernormal profit is -117 pounds.

Step 2

Emily now decides to change her objective from revenue maximisation to sales maximisation.

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Answer

The only correct answer is B.

  • A is incorrect because sales maximisation occurs when AC equals AR, which is at an output higher than revenue maximisation.
  • C is incorrect because AC is higher at sales maximisation output than revenue maximisation.
  • D is incorrect because abnormal profit is removed and only normal profit is now made.

Thus, the correct choice is a decrease in the price of treatments.

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