Which of the following describes dividing potential customers into groups based on different characteristics?
A Differentiation
B Globalisation
C Integration
D Segmentation - AQA - GCSE Business - Question 2 - 2023 - Paper 2
Question 2
Which of the following describes dividing potential customers into groups based on different characteristics?
A Differentiation
B Globalisation
C Integration
D Segm... show full transcript
Worked Solution & Example Answer:Which of the following describes dividing potential customers into groups based on different characteristics?
A Differentiation
B Globalisation
C Integration
D Segmentation - AQA - GCSE Business - Question 2 - 2023 - Paper 2
Step 1
Identify the correct answer
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Answer
The correct answer is D Segmentation. Segmentation involves dividing the market into distinct groups of buyers with different needs, characteristics, or behaviors.
