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7 (a) Define the term pressure group - Edexcel - GCSE Business - Question 7 - 2020 - Paper 1
Question 7
7 (a) Define the term pressure group. (b) Using the information in Figure 4, identify the year with the smallest percentage change in Iceland's sales revenue. (c... show full transcript
Worked Solution & Example Answer:7 (a) Define the term pressure group - Edexcel - GCSE Business - Question 7 - 2020 - Paper 1
Step 1
Step 2
Step 3
Step 4
Justify which one of these two options Iceland should choose.
Answer
By offering permanent contracts, the Food Warehouse employees will feel more secure in their jobs, leading to better productivity and motivation. Although temporary contracts may offer flexibility, permanent contracts provide stability, ensuring employee loyalty and a better service environment. Therefore, Iceland should choose to offer permanent contracts to maximize employee efficiency and maintain service quality.
Step 5
Evaluate whether Iceland is likely to benefit from its decision to ban all plastic packaging on its own-brand products.
Answer
Banning plastic packaging can create a unique selling point (USP) for Iceland, appealing to environmentally conscious consumers. However, this could increase costs due to more expensive packaging materials. If implemented correctly, Iceland may attract more customers seeking sustainable options, leading to increased market share and profit. Moreover, this decision aligns with growing consumer trends towards sustainability, helping Iceland differentiate itself from competitors like Tesco. Nevertheless, the company needs to balance the potential increased costs with its current profit margins to ensure the overall benefit outweighs the drawbacks.