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Figure 1 shows a diagram of the Boston Matrix - Edexcel - GCSE Business - Question 1 - 2018 - Paper 1
Question 1
Figure 1 shows a diagram of the Boston Matrix. Which element of the Boston Matrix is represented by box Y? Select one answer. - A Cash cow - B Dog - C Problem chil... show full transcript
Worked Solution & Example Answer:Figure 1 shows a diagram of the Boston Matrix - Edexcel - GCSE Business - Question 1 - 2018 - Paper 1
Step 1
Which element of the Boston Matrix is represented by box Y?
Answer
Box Y corresponds to the 'Problem child/question mark' element of the Boston Matrix. This designation is used for products that have a low market share but operate in a high market growth area. These products are typically uncertain as to whether they will become stars or fade away.