Jack Wills is a retail clothing brand that was established in Salcombe, Devon in 1999 - Edexcel - GCSE Business - Question 3 - 2017 - Paper 1
Question 3
Jack Wills is a retail clothing brand that was established in Salcombe, Devon in 1999. Its clothes are targeted at students in the UK. Since it was established it ha... show full transcript
Worked Solution & Example Answer:Jack Wills is a retail clothing brand that was established in Salcombe, Devon in 1999 - Edexcel - GCSE Business - Question 3 - 2017 - Paper 1
Step 1
A slogan is most likely to be associated with which of the following?
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Answer
A slogan is most likely to be associated with C Strong branding. Slogans are crafted to encapsulate the essence and identity of a brand, making them a crucial part of brand recognition and consumer recall.
Step 2
Explain one advantage to Jack Wills from the process of de-stocking.
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Answer
One advantage to Jack Wills from the process of de-stocking is that it allows the company to clear old inventory, reducing holding costs and making room for new stock. This can enhance cash flow, as funds are freed up that would otherwise be tied in unsold winter coats and jumpers. Furthermore, de-stocking can help maintain the brand's image by ensuring that only current and desirable products are available, which aligns with consumer expectations and trends.