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6 (a) State one job role that may be found in a fast food outlet such as KFC - Edexcel - GCSE Business - Question 6 - 2020 - Paper 1
Question 6
6 (a) State one job role that may be found in a fast food outlet such as KFC. (b) Outline one benefit to KFC of using social media to interact with its customers. ... show full transcript
Worked Solution & Example Answer:6 (a) State one job role that may be found in a fast food outlet such as KFC - Edexcel - GCSE Business - Question 6 - 2020 - Paper 1
Step 1
Step 2
Outline one benefit to KFC of using social media to interact with its customers.
Answer
A benefit for KFC using social media is that it allows them to quickly communicate any special offers or new items directly to their customers. This can enhance customer engagement and feedback, making it easier to tailor their menu based on consumer preferences.
Step 3
Justify which one of these two options KFC should choose.
Answer
KFC should choose to use viral advertising. This option allows KFC to create catchy, shareable content that can quickly reach a vast audience without direct costs associated with lowering prices. Viral advertising can generate buzz and attract consumers efficiently, especially if the campaigns resonate well with the target demographics. Additionally, by promoting their unique offerings through viral campaigns, KFC can differentiate itself from competitors who may lower prices but fail to create a compelling brand narrative. However, KFC should also be cautious about maintaining brand quality and customer perception, as a sudden price drop could lower the perceived value of their products.