In a bid to gain market share from Nike, Adidas has launched its biggest advertising campaign ever - Edexcel - GCSE Business - Question 5 - 2017 - Paper 1
Question 5
In a bid to gain market share from Nike, Adidas has launched its biggest advertising campaign ever. The campaign will involve spending over £150 million on advertisi... show full transcript
Worked Solution & Example Answer:In a bid to gain market share from Nike, Adidas has launched its biggest advertising campaign ever - Edexcel - GCSE Business - Question 5 - 2017 - Paper 1
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‘Market Share’ is the proportion of total sales in a market accounted for by a particular business.
This means that if Adidas has a lower market share compared to Nike, it is selling fewer products in comparison.
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One way Adidas could use sound during their advertising campaign is through the use of music during a TV advert, which can create an emotional connection with the audience.
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Another method could be featuring a sound of a sporting event or crowd during the campaign. This helps in creating a lively atmosphere that appeals to sports fans.
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One advantage of using posters is that they can be placed in a variety of strategic locations, making them accessible to a larger audience. This accessibility can significantly enhance brand visibility.
Additionally, posters can be designed to capture attention through colour and images, which can resonate with the interests of target consumers, especially when they feature popular athletes.
