Outline one benefit to Beats Electronics of building 'a global headphone brand'. - Edexcel - GCSE Business - Question 8 - 2015 - Paper 1

One significant benefit for Beats Electronics in establishing 'a global headphone brand' is the enhanced brand recognition and credibility. A global presence allows Beats to tap into larger markets, attracting more customers who are drawn to well-known brands. This recognition not only facilitates higher sales volumes but also justifies premium pricing due to perceived quality and prestige, fostering customer loyalty. Furthermore, a robust global brand can lead to increased opportunities for partnerships and collaborations, expanding their market reach and innovation potential.