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4 (a) Which one of the following best describes e-commerce? Select one answer - Edexcel - GCSE Business - Question 4 - 2016 - Paper 1
Question 4
4 (a) Which one of the following best describes e-commerce? Select one answer. ☐ A The part of a website that allows customers to buy a product ☐ B The download s... show full transcript
Worked Solution & Example Answer:4 (a) Which one of the following best describes e-commerce? Select one answer - Edexcel - GCSE Business - Question 4 - 2016 - Paper 1
Step 1
Which one of the following best describes e-commerce?
Answer
The most accurate description of e-commerce from the options provided is: A The part of a website that allows customers to buy a product. This choice directly relates to the concept of e-commerce, which primarily involves online transactions and sales facilitated through a website.
Step 2
Outline one suitable method, other than its website, that Starbucks could use to advertise its loyalty card scheme.
Answer
One effective method Starbucks could use to advertise its loyalty card scheme is through email marketing. By sending targeted emails to customers, Starbucks can promote the benefits of the loyalty card, encouraging sign-ups and usage. The email could include engaging content, such as exclusive offers or discounts for loyalty cardholders, ensuring customers feel valued and incentivized to join.