6 (a) State one job role that may be found in a fast food outlet such as KFC - Edexcel - GCSE Business - Question 6 - 2020 - Paper 1

One benefit of using social media for KFC is that it allows the brand to quickly communicate special offers and menu changes to customers. This can be done efficiently in real-time, providing a fast response to consumer preferences.

KFC should choose to use viral advertising as their strategy. This approach can create a significant impact by spreading the message widely through social media platforms and word-of-mouth. Viral advertising can reach a large number of potential customers quickly, enabling KFC to generate buzz around their products without the immediate financial impact of lowering prices.

While lowering prices might attract cost-sensitive consumers, it could also diminish the perceived value of KFC's offerings. In contrast, a well-executed viral campaign can enhance brand visibility and engagement, potentially resulting in increased sales from a broader audience. Additionally, viral advertising allows KFC to establish a clearer brand message that resonates with consumers, which can strengthen customer loyalty and return visits.

Taking into account that consumers are often influenced by trendy advertising, a successful viral campaign could draw in customers just as much as, if not more than, competing lower prices from rival fast food chains.