Soap and Glory is a cosmetics company founded in the UK in 2006 by Marcia Kilgore - Edexcel - GCSE Business - Question 2 - 2016 - Paper 1
Question 2
Soap and Glory is a cosmetics company founded in the UK in 2006 by Marcia Kilgore. Some of its best-selling cosmetic products have unusual names such as Ace of Base ... show full transcript
Worked Solution & Example Answer:Soap and Glory is a cosmetics company founded in the UK in 2006 by Marcia Kilgore - Edexcel - GCSE Business - Question 2 - 2016 - Paper 1
Step 1
Select one answer.
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Answer
The correct answer is D differentiation. By using unusual names for its products, Soap and Glory is distinguishing itself from other cosmetics brands in a crowded market.
Step 2
Outline one reason why Soap and Glory may decide to use product trials.
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Answer
Using product trials allows Soap and Glory to increase customer awareness and engagement. When customers try products before purchasing, they become more familiar with the brand, which leads to increased loyalty and potentially higher sales in the future.
