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6 (a) State one job role that may be found in a fast food outlet such as KFC - Edexcel - GCSE Business - Question 6 - 2020 - Paper 1
Question 6
6 (a) State one job role that may be found in a fast food outlet such as KFC. (b) Outline one benefit to KFC of using social media to interact with its customers. ... show full transcript
Worked Solution & Example Answer:6 (a) State one job role that may be found in a fast food outlet such as KFC - Edexcel - GCSE Business - Question 6 - 2020 - Paper 1
Step 1
State one job role that may be found in a fast food outlet such as KFC.
Answer
One job role that may be found in a fast food outlet such as KFC is a 'Restaurant Manager'. This role involves overseeing the daily operations of the restaurant, managing staff, and ensuring customer satisfaction.
Step 2
Outline one benefit to KFC of using social media to interact with its customers.
Answer
One benefit of KFC using social media to interact with its customers is that it allows KFC to quickly communicate special offers and menu updates. This immediacy helps the company to reach potential customers more effectively and maintain engagement with existing customers.
Step 3
Justify which one of these two options KFC should choose.
Answer
KFC should choose to use viral advertising. This option can create a buzz around the brand and effectively reach a larger audience without requiring substantial ongoing costs associated with lowering prices. Viral advertising can spread quickly through social networks, grabbing attention and potentially increasing brand loyalty. Furthermore, producing eye-catching ads can position KFC favorably against competitors, enhancing its market share. While lowering prices could increase sales temporarily, it might damage the brand's value perception and lead to profit erosion. Conversely, a successful viral campaign can revitalize KFC's image and generate enthusiasm among consumers, encouraging them to choose KFC beyond just pricing considerations.