6 (a) State one job role that may be found in a fast food outlet such as KFC. (b) Outline one benefit to KFC of using social media to interact with its customers. In order to regain its lost market share, KFC considered two options: Option 1: lower prices Option 2: use viral advertising. (c) Justify which one of these two options KFC should choose.

GCSE Edexcel Business Communication in business: 6 (a) State one job role that ma

6 (a) State one job role that may be found in a fast food outlet such as KFC - Edexcel - GCSE Business - Question 6 - 2020 - Paper 1

Question 6

6 (a) State one job role that may be found in a fast food outlet such as KFC. (b) Outline one benefit to KFC of using social media to interact with its customers. ... show full transcript

Worked Solution & Example Answer:6 (a) State one job role that may be found in a fast food outlet such as KFC - Edexcel - GCSE Business - Question 6 - 2020 - Paper 1

Step 1

State one job role that may be found in a fast food outlet such as KFC.

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Answer

One job role that may be found in a fast food outlet such as KFC is a restaurant manager.

Step 2

Outline one benefit to KFC of using social media to interact with its customers.

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Answer

One benefit of KFC using social media is that it could quickly announce special offers or promotions, thereby reaching potential customers faster than traditional advertising methods.

Step 3

Justify which one of these two options KFC should choose.

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101 rated

Answer

KFC should consider using viral advertising as it allows for a more dynamic engagement with consumers. Viral advertising can create a buzz and increase brand visibility rapidly. By crafting an engaging campaign, KFC can reach a broader audience, particularly through social media platforms, where sharing can lead to exponential growth in awareness.

Alternatively, while lowering prices might attract immediate customers, it risks reducing profit margins and may not foster brand loyalty in the long run. Consumers might expect lower prices consistently, which can devalue the brand. Hence, investing in viral advertising could be a more sustainable decision to regain market share and improve KFC’s image.

6 (a) State one job role that may be found in a fast food outlet such as KFC - Edexcel - GCSE Business - Question 6 - 2020 - Paper 1

Worked Solution & Example Answer:6 (a) State one job role that may be found in a fast food outlet such as KFC - Edexcel - GCSE Business - Question 6 - 2020 - Paper 1

State one job role that may be found in a fast food outlet such as KFC.

Outline one benefit to KFC of using social media to interact with its customers.

Justify which one of these two options KFC should choose.

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