Photo AI
Using your knowledge of business communication, assess the likely impacts on Walt Disney World of providing free internet access in its theme parks and hotels. - Edexcel - GCSE Business - Question 10 - 2018 - Paper 1
Question 10
Using your knowledge of business communication, assess the likely impacts on Walt Disney World of providing free internet access in its theme parks and hotels.
Worked Solution & Example Answer:Using your knowledge of business communication, assess the likely impacts on Walt Disney World of providing free internet access in its theme parks and hotels. - Edexcel - GCSE Business - Question 10 - 2018 - Paper 1
Step 1
Benefits of Providing Free Internet Access
Answer
Providing free internet access in Walt Disney World can enhance the overall guest experience. Visitors can share their experiences on social media, promoting the park through word-of-mouth advertising at no additional cost. Moreover, it allows guests to access valuable information, such as maps and event schedules, making their visits more enjoyable and efficient. This improvement in guest satisfaction can lead to increased visitor retention and potentially higher revenue from repeat customers.
Step 2
Operational Challenges and Costs
Answer
While offering free internet access improves customer satisfaction, it presents operational challenges. The initial setup costs for infrastructure can be significant. Additionally, ongoing maintenance and potential technical issues may arise. There may also be concerns regarding the security of the network, which could lead to data breaches if not managed correctly. These factors need to be carefully considered against the expected benefits.
Step 3
Impact on Employee Satisfaction
Answer
Free internet access can also positively impact employee satisfaction. Employees may feel more connected and empowered with reliable internet access for internal communication and access to data. However, if network reliability is poor, it could lead to frustration and decreased productivity. Balancing these factors is crucial to ensure that the initiative benefits both guests and staff.