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Question 5
(a) What is meant by the term quality control? (b) Outline one method Elvis & Kresse could use to improve the quality of its products. (c) Explain one advanta... show full transcript
Step 1
Answer
Quality control is the process of checking that a product or service meets a set standard of quality. This involves establishing a minimum acceptable standard during the manufacturing process, assessing whether the product meets this standard, and making necessary adjustments if it does not. For instance, in the context of Elvis & Kresse, quality control would ensure that their wallets are made to a certain level of durability and aesthetic appeal before reaching consumers.
Step 2
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One method Elvis & Kresse could use to improve the quality of its products is to implement a rigorous testing process. This could involve subjecting their wallets to wear and tear simulations to identify weaknesses in the material or design. By using feedback from these tests, adjustments can be made to enhance the durability and functionality of the products, ensuring they meet consumer expectations.
Step 3
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One advantage of selling their wallets at a high price is that it can enhance the perceived image of the brand. A higher price suggests superior quality, which may attract customers who associate cost with quality. This can lead to increased revenue as consumers are willing to pay more for products they believe are of higher value. Therefore, by positioning their wallets as premium products, Elvis & Kresse can secure a more affluent clientele and potentially higher profit margins.
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