Repeat purchases are an indicator of customer satisfaction - Edexcel - GCSE Business - Question 9 - 2016 - Paper 1

The two answers that are likely to lead to repeat purchases are:

1. A) Introducing a customer loyalty scheme: A loyalty scheme encourages customers to return by rewarding them for their continuous business, which directly contributes to repeat purchases.

2. D) Ensuring customer orders are accurate: Accuracy in fulfilling orders ensures customer satisfaction, as it minimizes errors and enhances the purchasing experience, leading to increased likelihood of repeat purchases.